An experimental ticket pricing program that was tested last year at Miller Park will be expanded this season. Demand-based pricing allows ticket prices to be determined in real-time – taking into account current demand, team performance, weather, notable games, special events, and a host of other factors.
The Brewers initially employed the system, which is gaining popularity quickly throughout professional sports, for three games in 2011. The fan response was so positive that Brewers COO Rick Schlesinger decided that in 2012 nine games would be furnished with the option.
Brewers Ticket Pricing for In Demand Seats
The new pricing system will be in place for only the loge outfield and loge bleacher sections of Miller Park. As the Milwaukee Brewers have roughly 20,000 season ticket holders, those particular seats are not part of the new ticket program. This may be an attempt at a franchise changing their role to more of a Brewers ticket broker situation. How could that backfire? They might price themselves out of the market for games that suddenly lose their value. Fans of the team may not like the idea of the ballpark raising ticket prices as market conditions change.
It goes without saying that the games chosen are marquee games on the current Brewers schedule. In order for this pricing system to work, there needs to be high demand from the start. It’s not likely that the team would implement this idea for a game that has no draw.
2012 Milwaukee Brewers Demand-Based Price Dates
· April 7 Brewers vs. the Cardinals
· May 7 vs. the Reds
· May 20 vs. the Twins
· June 8 vs. the Padres
· July 4 vs. the Marlins
· July 17 vs. the Cardinals
· Aug. 19 vs. the Phillies
· Aug. 21 vs. the Cubs
· Sept. 15 vs. the Mets




